Tag Archives: How to Market My book

The Book Trailer – yes/no?

 

As an independent publisher, you have the burden of marketing and advertising your book yourself. Should you, or shouldn’t you, create a video book trailer? A book trailer doesn’t need to cost the sun and the moon, and is  a great companion to press releases and interviews, especially for your favourite book review blogger.

How to create one? Well, there are a lot of indie producers out there clamouring for your money to produce your video. If you decide to get a quote for services you need to establish the scope of the project:

1. Budget – how much you will pay for the completion of your trailer.

2. Materials  – Do you want moving video, or a still slide show? Are you willing to pay for royalty free stock photos and video footage, or do you want all unique content? Will you be providing these images, or do you expect the producer to search for or create this content?
****WARNING – make sure you have permissions from original artists for all materials used. This can include video, photos, slides, .pdf, jpegs, music, sound effects. Look for Royalty Free materials.

3. Time Frame – when do you want a completed version. Set Milestone dates for a look at the compiled materials, the rough cut, the final cut and the completed version.

4. The Script – You know your book better than anyone else. Take your synopsis, and edit it to a core concept – one sentence. This is what you will use for your book trailer. Do not try to recreate your entire story, or even your synopsis. This will be far too long. Dean Koontz creates trailers that are only :15 seconds long. Hollywood movie trailers are usually about 2 minutes. Aim your book trailer length to be about 1 minute.

5. Examples – Don’t be afraid to provide links to examples of what you want your trailer to emulate. This is a great way to ensure that you get the product that you asked for. Do not concern yourself on being a copycat, for your script and your images will be completely unique to your project.

6. Final Version Formats – How do you want to receive your video? .wmv, .mov, H.264 (EWWwwweeee Jargon!) Ignore this. All you need to decide is what sites you are going to store your video on, such as YouTube, Vimeo, Facebook etc. The Producer will be able to get the technical specifications from those sites to create the highest quality upload possible. Do not sign off on the project until your video is uploaded and playing back flawlessly.

If you are comfortable creating your own trailer, there are many consumer editing programs such as iMovie. If you want to create a nice still-slide presentation you might want to use a program like iPhoto with a Ken Burns Effect.
Here are some royalty free stock footage and music sites to get you started: shutter stock, istockphoto, dreamstime, pond5, Killer Tracks. You will usually pay a one time fee for their use, and this cost will vary from site to site.

If you decide to hire someone GET A CONTRACT that specifically states how much you are paying, and what they are producing for you. If they are unwilling to sign a contract walk away, as they may try to come back for further funds for extras.

Book Trailers are a fantastic promotional tool, one that I encourage you to take advantage of.

Good Luck with your efforts. Leave a comment, ask a question and if this was helpful, please share it with your friends!

 

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Hey! Are you here accidentally? Lucky you! Take a moment to enter our latest Giveaway for a chance to win a free copy of The Exile, Amazon Gift Cards and much, much more!

What is the book about? Find out by watching The Exile Book Trailer, or read the free Chapter Preview!

Stirring the air, Looking for a Hurricane

Hurricane Floyd - Nasa
Hurricane Floyd – Nasa

Marketing – the dreaded M word. You’ve gone through so much, put your blood, sweat and tears into producing your masterpiece and….no one cares and no on buys it. Except family, good friends, and the sweet lady you chatted to on the bus.

Do not be discouraged. It isn’t your book. People just don’t know it’s there. You need a way to elevate it from the pack of other just released works. You need a way to put your title in front of the buying public at the exact moment that they are looking for something to read and have money to spend. And you are starting from zero. Time to stir the air and hope for a hurricane.

Did you know that a message needs to be in front of someone an average of 3 times in order to promote an action? That is why when you watch TV or listen to the radio or read a newspaper, you’ll hear or see the same advert over, and over, and over. But who can afford a mainstream media Ad? Well, you don’t need one. You have never had a better opportunity to self-promote, and reach a worldwide audience instead of just a local one.

But there are many channels out there in Internet land. Facebook, Twitter, Blogs, oh my! What to use, how to use…I don’t know about you but my eyes just crossed and a little drool dribbled out the side of my mouth. It seems complicated, and it can become so if you don’t do one simple things.

INTEGRATE YOUR MESSAGE across all online tools. Use the same colors and fonts, the same messaging, the same pictures BUT be sure to tailor your content to the strengths of the platform you are employing. The more people come to associate certain visuals with your book the more they will recall it.

Just as an example: Twitter is a microblog. What can you message in that space to stir people to action? Not much, but you can use it to promote free cool stuff on a website, or direct people to like you on Facebook, or go to your YouTube channel to view a video book trailer. You can use it to direct people to an online contest for a free book – and now you have an opportunity to market directly to them with email.  But throughout this web of marketing, you must ensure a similar look and messaging so that people know they are in the right place.

This is an INTEGRATED marketing plan.  Create a plan, stick to it, and allow it the TIME it needs to build. Because you, waving your hand in the air is never going to move enough air to create a wind. But if you get enough people out there waving their hands alongside yours, well then it is Hurricane time.

But remember – all of the above are social activities. I had it explained to me this way. How popular would you be at a party if all you did was walk in and try to sell a product to everyone, didn’t ask them who they were, how they were doing, ask about their kids or their new car – you know, socialize. You’d soon be standing alone in the corner getting drunk on vodka and pretending to listen to the music.

Remember how you made your first sales? Family and Friends, and the nice lady you chatted to at the bus stop? Guess what? That is exactly what you are going to continue to do. Socialize. Make friends. Chat to them. Listen to them. INTERACT. You will soon be the most popular person at the party and…OMG…You wrote a book? I’m going to buy it!

Good Luck with your efforts. Leave a comment, ask a question and if this was helpful, please share it with your friends!

 

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Hey! Are you here accidentally? Lucky you! Take a moment to enter our latest Giveaway for a chance to win a free copy of The Exile, Amazon Gift Cards and much, much more!

What is the book about? Find out by watching The Exile Book Trailer, or read the free Chapter Preview!